Young Cannes Lions for Refugees in Serbia

The winners of this year’s Serbia Young Lions 2017 advertising competition for young professionals early in their careers have been announced.

The competition rules were clear: the applicants must work in Serbia within the advertising industry and be 30 years of age or younger. The winning team of two people will represent Serbia at the Cannes Young Lions festival of young creative advertising in the Print category.

The partner of this year’s competition is Info Park, the center for the protection and empowerment of refugees in Belgrade, run by Fund B92 and the Trag Foundation. The assigned topic was “Refugee: a human” while competitors had 24 hours to respond to it creatively.
A total of 12 works have been received by a jury made up of previous Cannes winners: Veljko Golubovic, regional creative director, FCB Afirma – Jana Savic, creative director, McCann – Dragan Petkovic, creative director, Saatchi & Saatchi – and Slavisa Savic, art director, New Moment.

The jury also included Gordan Paunovic, manager of Info Park.

The winning entry is the work of Katarina Keti Zaharijev and Milica Radovic who, using authentic photographs by Marija Jankovic and Vladimir Zivojinovic, put real refugees into various life roles immortalized in imaginary, effective film posters.