Albanian singer-songwriter, Era Istrefi, is back with her highly anticipated single, “Redrum”. The Stanley Kubrik inspired single “Redrum”, showcases Era’s dynamic vocals and catchy beats featuring Felix Snow, the enigmatic producer and hitmaker behind Kiiara’s “Gold”
After dazzling us in her bright pink parka with the music video for “BonBon”, which took the world by storm, with over 400,000,000 YouTube views and hitting the Top 20 on iTunes Charts in over 20 countries as well as on Shazam’s Worldwide Chart. The theme for Era’s latest visual is red, all red everything.
Era is signed with Ultra Music with an EP to be released later this year
Redrum is now available worldwide via Ultra Music
Era Istrefi’s alluring voice, which seamlessly alternates back and forth between her native language, Albanian, and English, has won fans over in droves throughout Europe and beyond.
Though many releases have defined her accomplished career, Era’s most smashing track to date, “Bonbon,” has experienced impressive success, racking up hundreds of millions of streams across multiple platforms, while simultaneously topping Shazam, Spotify, and iTunes charts in Europe.
The daughter of Suzana Tahirsylaj, a well known Albanian singer in the 80s and 90s, Era holds an ability to flawlessly cross lasting pop hooks with genres like reggae, drum & bass, and future bass, displaying a depth in artistry influenced by her musical upbringing.
Much like the literal translation of her name, which means “Wind,” Era continues to sweep across through the globe, seeing release after release turn heads of listeners, tastemakers, and critics alike. Her trajectory toward stardom has been pinpointed by tracks like “Mani per money,” “A po don,” and “E dehun,” all of which resulted in nearly a half a billion views on YouTube alone, a handful of Video-fest Awards, and the collective adoration of her fans who are continually drawn to her confident, textured, and global sounds.
About Felix Snow:
Renowned, enigmatic artist/producer Felix Snow seemed to be everywhere in 2016 and wrapped up the year in style by releasing his infectious single “Windows” (feat. Icona Pop) via his EFFESS label. Felix Snow is the man behind some of 2016’s most captivating pop tracks, including Kiiara’s “Gold” and Terror Jr’s “Come First,” and most recently, a collaboration with Lil Uzi Vert on “Love.” Snow is also associated with Terror Jr, the band who released their brand new project, Bop City this past Fall, which features the group’s breakout single “Come First” that’s since racked up over 75 million streams on Spotify. Snow also collaborated with Young Thug on “Turn Up,” produced “Care” with R3hab and worked with KSHMR on “Touch.” In other words, it was a successful year for the rising producer!
Felix Snow’s success in 2016 saw him working on various projects spanning multiple genres, helping Snow to create a name for himself as a diverse & sought-after producer & artist. No Winter Without Snow was the first installment of new music from the renowned producer and artist in 2017, followed by his own Based Mix of Terror Jr’s “Come First” and he is set to carry his incredible momentum throughout the rest of the year.